Heineken Corporation, welcoming a flow of thousands of guests to their booth. Heineken hosted the convention band as they Band played Zydeco, Cajun, Dixieland and Blues. The Jammin' Jambalaya Band provided entertainment for the trade show, creating excitement and drawing people in to the booth, where Heineken provided Heineken Beer, Mardi Gras Beads, photos, and live music by the Jammin' Jambalaya Band. The booth was packed with lines of people throughout the evening, listening to the band and enjoying a taste on New Orleans right here in Central Florida.